Case Study: DC Promise Neighborhood Initiative

THE TASK

We were challenged with the following:

- Brand Messaging and overall Integrated Communications Strategy.

- Improving organization Email Marketing overall open and click through rates.

- Event promotion, marketing, and visual storytelling.

- Working with and engaging key stakeholders to improve community engagement and investor interest.

- Market research and case for support development.

THE APPROACH

Conducted market research to conceptualize and implement effective storytelling surrounding organization impact in ward 7. 

Rebrand marketing collateral, created branded event items and implemented strategies to promote and market various organization events.

We launched an organization-wide survey and used the data to create a streamline for the collection of important program data which fueled case for support and marketing efforts.

Provided organization-wide training on the development of spreadable media.

Implemented methods and tools to gather pertinent marketing data by creating surveys, auditing brand’s current data, and creating a strategic process for analytics and monitoring data.

Activated live social media coverage, recap reels, and experiential video installations with marketing funnel and data capture implementations pre-event, during event, and post event.

THE RESULTS 

Successful event attendance Kenilworth-Parkside 
strap sessions: DCPNI X Umar Sports and Learning. 

During and 24 HRS following The unveiling of the KaBOOM play area and Animal Tracks event in Partnership with FONZ and Smithsonian National Zoological Park, DCPNI experienced 107+ direct mentions, and 104.6% spike in engagement compared to previous month. 50% of the organization’s engagement came from new followers.

Successful Promise Talks attendance and experiential onsite engagement.

In just 2 weeks, increased open rates in comparison to former agency by 4% and clickthrough rates by 2%. 

Case for Support through qualitative video interviews.